Proch. interactions.



Italy and USA, the Marchionne’s connection

«Manifesto». This is the title of the new Jeep Grand Cherokee’s Fiat Panda commercial.

The two ad are identical. Same soundtrack, almost the same text. They are both beautiful, yet so difficult to analyze from the Italian’s perspective. Fiat is the brand we paid well in the past thanks to Agnelli’s influence on the Parliament… and now is the infamous brand that want to eradicate workers rights, at least according to labor unions.

Fiat Panda

Jeep Grand Cherokee

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